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Wilson Sonsini Goodrich & Rosati is the premier legal advisor to technology, life sciences, and other growth enterprises worldwide. We represent companies at every stage of development, from entrepreneurial start-ups to multibillion-dollar global corporations, as well as the venture firms, private equity firms, and investment banks that finance and advise them. The firm's broad range of services and practice areas are focused on addressing the principal challenges faced by the management, boards of directors, shareholders, and in-house counsel of our clients.

.CO is the web address where the world’s innovators, entrepreneurs, businesses and brands come together to build and grow their ideas and organizations online.

CodigoDelSur is a designer and developer of digital products. Having worked with Founder Institute startups in the past, they come as a highly recommended Founder Institute referral. They are composed of highly skilled software, web, and mobile app developers, who are excited to incorporate the latest technologies into the applications they develop.

Xero is everything you need to run your business financials. Work with a beautiful small business accounting software complete with accounting, invoicing, payroll, inventory and more. Xero seamlessly integrates with over 500+ business apps, including CRM, point-of-sale, time tracking, ecommerce, just to name a few. Join the 700,000+ businesses using Xero in more than 180 countries.

Vet-Tech is America's Veteran-led Startup Accelerator headquartered in Silicon Valley. With over 100 military veteran startups in our community, Vet-Tech's top 20 portfolio companies have raised over $10 Million in funding and have been accepted into world class programs like Tech Stars and Founder Institute.

Startup Weekend


Through the Startup Weekend Fellowship, members of the Startup Weekend Community who want to start a technology company can apply to the Silicon Valley Founder Institute chapter for free, and the best overall applicant will be invited to participate in the Founder Institute's step-by-step startup launch program for free as well.

Eligibility: In order to be eligible for the Startup Weekend Fellowship for the upcoming semester, you must complete your application and admissions test by Sunday, December 11th, 2016, using this link.

Grant: The recipient of the Startup Weekend Fellowship will be awarded within 5 days after the deadline.

Click here to apply for the Startup Weekend Fellowship.

London Startup, Pulp, Uses Personalization to Demystify Buying Wine

Posted by Joe Garza on 2017-07-12

Wine is often associated with high society, being a drink preferred only by those you go the extra effort to infuse their meals with an extra dose of class. And the seemingly infinite number of brands you see at grocery and liquor stores only reinforces the notion that you have to know what you’re doing when buying a bottle of wine.

One company, however, has set out to change all of that. That company is Pulp, a Graduate of the London Founder Institute, but most importantly, a wine subscription delivery startup that provides a gamified learning experience to help wine lovers make sense of the overwhelming world of wine and discover their own taste.


Founded in 2016 Paolo Zanelli, himself a certified sommelier, to change the negative attitudes towards wine. And his timing couldn't have been more perfect; millennials are some of the biggest consumers of wine in recent years, so creating a digital platform that caters to young, tech savvy wine lovers is a no-brainer.

While there are countless wine clubs around the world, and more popping all the time, Pulp has developed a way to stand out from the rest of the pack: personalized profiling. The way it works is, users receive four unique wines from independent producers per month, they taste the wines and rate them on the Pulp platform, and their algorithm creates a personal “Wine ID” and send them wine recommendations that match their taste profile. In addition, Pulp’s digital platform comes with short lessons that explain all you need to know about wine, to help you understand what you like about wine and what to look for in a bottle.


Pulp has recently launched an Indiegogo campaign, which has already exceeded its goal with a month to go as of this writing. However, don’t let that deter you from contributing to their campaign, as they still have plenty of perks for backers that any wine lover would enjoy.

If you’d like to learn more about Pulp, check out their official website, and be sure to stop by their Indiegogo campaign.

London Startup, Pulp, Uses Personalization to Demystify Buying Wine

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